Monday, February 13, 2012

Political Strengths

Political Strengths

Identifying the Political Strengths of Your Candidate and Your Opponent

Identifying the political strengths of your candidate is the first step in defining your candidate and developing a communication message around that identity.  These strengths may be obvious, such as a candidate's professional successes.  Or, the strengths of your candidate may be less apparent at first.  I've found that it helps to create a chart identifying both your candidate's strengths and her weaknesses. 

By pointing out your candidate's shortcomings or weaknesses, you might find yourself countering with a previously unnoticed strength.  For example, by listing her shortcomings, you may say, "My candidate has only worked in the private sector and has zero experience in governing."  While that may turn off some voters, you could parlay this "weakness" into an advantage by characterizing that lack of experience in elected office as giving your candidate a unique perspective on today's problems that those who have spent years working as a public servant may not have. 

As you create your political strengths and weaknesses chart you will often find that a strength or weakness can easily be transformed into the opposite.  So, one campaign will say of an opposing candidate with primarily private sector experience "My opponent does not know how legislation works and will not be able to make good on his promises to the voters."  (You might recall that this is the argument that Michelle Bachman made for why she should be the GOP candidate--the other candidates were simply saying they would repeal "Obamacare," while she detailed the challenges to such an action and explained that it would require wider Republican control of Congress as well as the presidency.) On the other hand, as explained earlier in this post, you can use that lack of legislative experience as a positive (much as Oregon gubernatorial candidate Chris Dudley did in 2010's contest, arguing that his experience--as a retired professional basketball player...--is more in line with the lives of ordinary Oregonians).

Similarly, identifying the strengths of your opponent will help you predict how his or her campaign strategy.  If your opponent was a conservative Republican lawmaker in the 2010 primary and was challenging your moderate Republican candidate's seat in Congress, it's safe to assume that he or she would try to stake out a position farther to the right of your candidate and use his or her moderate record to create the perception that the candidate is a RINO or even progressive.  Fortunately, you will not be surprised by this strategy as you have carefully "gamed" your opponent's strategy by identifying his strengths and your own candidate's weaknesses.   

I hope that this overview of how identifying the political strengths of your candidate and your opponent will help you craft a clearer message in your campaign.  Next, I will explain how to identify weaknesses in your candidate and your opponent.    

Click here to receive the Political Consulting Newsletter

Popular Political Consulting Articles
Keyword tags: political campaign, political campaign management, political campaigns, political consulting, political consultant, Political Strengths, Political Strengths and weaknesses, political weaknesses, political strength

Permanent link:

15 comments:

  1. Often we follow career paths that are not our true passions. They may be financially attractive, but often we find that writing essays something is missing.

    ReplyDelete
  2. I admire what you have done here. I like the part where you say you are doing this to give back but I would assume by all the comments that this is working for you as well. http://www.bestcustomwriting.com/blog/writing-in-general/aristotles-rhetoric

    ReplyDelete
  3. The post is written in very a good manner and it entails many useful information for me. I appreciated what you have done here. I am always searching for informative information like this location de voiture casablanca

    ReplyDelete
  4. Just one request from our new leader. Please dont ignore Khi like you have done in the past. We might have our differences amongst ourselves now but if you ignore us and no development takes place in Khi, we can still stand together against you like we have done in the past. This site helps me in my essay writing process.

    ReplyDelete
  5. I think the reforms that they have put in place here is so important to happen. So many great options that go a long with it. People will definitely benefit from it. Keep up the good work. renters insurance agent Lower Queen Anne

    ReplyDelete
  6. The reason is that practical wisdom is concerned not only with universals. Luck in action crucially requires knowledge of particulars. Nobody has any doubt that current material was pointless because the standards of its making as well as of special terms was respectively high. Finally professional writing by papersmart.net company helps students at college.

    ReplyDelete
  7. The information and the aspect were just wonderful. I think that your viewpoint is deep, it’s just well thought out and truly incredible to see someone who knows how to put these thoughts so well. Starburst Mosaics

    ReplyDelete
  8. It's not easy identifying the political strengths of your candidate.. great article by the way!

    Olivier Braine

    ReplyDelete
  9. I'm really fortunate that I found something exciting this day. Wish to see more content here. I would really like to see more mighty students content here. Thank you for discussing this amazing factors and details.

    ReplyDelete
    Replies
    1. I am so happy to read this. This is the kind of manual that needs to be given

      and not the random misinformation that's at the other blogs. Thanks for sharing this. Wooden Door Frames

      Delete
  10. This would make are aware of with Nintendo's effort at enriching their online experience as well as their personal efforts into Tag Mode. Contemplating the huge sales of mobile layouts video gamesSurprising that mugen

    ReplyDelete
  11. Everything can be analyzed and expression, as well as weaknesses strengths can we see bright spots. These candidates. friv 4

    ReplyDelete
  12. En plus de pouvoir investir de manière intelligente, TopOption prévoit la possibilité de vous former. En revanche les formations sont limitées, et parfois payantes. Ce n’est toujours facile de débuter une nouvelle activité sans formation.
    http://www.lesbinaires.fr/avis/topoption/

    ReplyDelete
  13. No man succeeds without a good woman behind him. Wife or mother, if it is both, he is twice blessed indeed.
    Modafinil Online

    ReplyDelete
  14. If at first you don't succeed, try, try again. Then quit. There's no point in being a damn fool about it.
    Modafinil Online

    ReplyDelete